Customer Journeys – Dos, Don’ts, and Other Tips

Customer Journey Mapping, while having been around for quite some time, has certainly seen an increase in interest in the last few years. There are many great articles and content on what they are and how to do them.

The purpose of the Customer Journey Map is to deeply understand what your customer is trying to achieve, how they go about reaching this goal, and how each interaction they have with your company impacts them.