Our Mission


Whether it is enabling companies to provide experiences that evoke positive emotions for their customers, fostering engaged and productive cultures for their employees, optimizing processes to save people time that they can better use elsewhere, or developing the mindsets and behaviors to help people perform and feel their best — we are passionate about using our methodology to create a happier, less stressed, productive world.


About Us

We created EffectUX to enable people and organizations to measure in more accurate, effective ways, to expedite the pace of positive change.

How we got here

From careers in both Enterprise and Start-Up’s we experienced first hand the challenges of measurements. Employees were inundated with surveys, filled with likert scales, delivery teams had to spend more time and effort to action the trends the surveys showed them or make a reactive guess as to the solution, and leaders could not be sure they were making the right decision - leading to wasted spend.

Organizations and people were stuck in a repetitive cycle of measure, try and understand, guess a solution, and repeat - all with little sustained gain.

We knew their had to be a better way.


To change you have to measure.

Yet, most measurement techniques, while showing trends and patterns, do not translate into action or reveal root causes.

We set out to create measurement systems that immediately tell you what is positively and negatively impacting your goals as well as what has to be started, stopped or continued across mindset, behaviors, and environmental factors.


Think about weight loss…

You tend to have a trigger, then measure where you are and your progress. For optimal weight loss you need:

  • The Right Environment: such as access to healthy food.

  • The Right Mindset: such as will power to make healthy decisions.

  • The Right Behaviors: such as exercising for 20 minutes a day.

Based on a lot historic research and expertise we know what will work for the goal of losing weight. You, will then tailor your plan based on your unique circumstance – how much money you have, how much time you have, and how much effort you can put in.



Why Shouldn’t Business Goals Work in the Same Why?

We applied techniques and principles across several domains including, pattern recognition, usability testing, experience design, user research, data science, machine learning, neural decoding, conjunctive analysis, and algorithm engineering.

We spent years creating and proving our method and we are proud to pioneer a patent pending, new way to measure.  One that enables us to understand the complex relationships that occur in an organization’s, or person’s, environment as it compares to the desired outcome. 

We have since created numerous models across employee experience, customer experience, wellbeing, and performance, all of which we have used to aid people on a wide variety of transformation journeys.


“Sometimes it can be one or two things that are throwing off the whole thing. The model isolates exactly what the barriers are, which enables you to focus on something actionable.”

- Executive, EY

“Organizations …scores on...surveys remain abysmally low. Because most initiatives amount to an adrenaline shot. A perk is introduced to boost scores, but over time the effect wears off and scores go back down.”

— Harvard Business Review


We Are

Believers in…


We are committed to taking on only the projects where we truly believe we can help you to achieve your goals.  If we are not the right fit, we will tell you.  We cost by the project and then put in any efforts needed to fully meet the objectives, this way you do not have to worry about cost "creep" from hourly charges.


We will equip you with the tools, techniques, and knowledge you’ll need.  We believe firmly in the premise that to change the world, you must empower the people, so capability transfer is a key component of working with us.

Strategic and Tactical Harmony

We are dedicated to working with you to ensure all plans are practical and that you are enabled to execute by balancing the solution with your business needs and requirements.  


We promise to take you on a thought journey which will leave you with a new way of thinking that you can apply to the full range of your business and product needs. 

Working with Us Brings


Workplace experience, mobility, social, collaboration, analytics, IoT, employee experience, customer support, and customer experience are just some of the areas we have worked in.

Industry recognized leadership

We are trusted by Fortune 500’s and high growth start ups. We are honored to have been featured in the Huffington Post, CMS Wire, Business2Community, SXSW, and recognized for our methodology in IDG’s Peerscape for industry best practices.


We have traveled the globe studying humans at work and in life, enabling us to bring cultural understanding to all of our models and services.


The Founders

Our Founders are passionate about experience design and data, inspired to use innovative thought processes to solve varied business problems and to design great experiences for organization’s customers, users and employees.



Data, Experience Design, and Algorithms



Customer Experience & Care, Operations and Analytics

Sarah Deane is a writer, speaker, and practitioner of Experience Design and Data Science. From a young age Sarah was fascinated by the brain and technology, an interest that stemmed from typing up her fathers papers in the domain of neurophysiology. This lead her to gain a Masters of Engineering in Computer Science and Artificial Intelligence.

As a thought leader, she has travelled the globe leading workplace experience and employee engagement strategies for Fortune 500s and startups alike. As the founder of EffectUX, she enables businesses to achieve sustainable success through the use of human-driven data. Her company produces accurate diagnostic tools, clear measurement systems, services, and predictive models that help companies isolate root cause and identify core strategies that deliver maximum impact, working with clients such as DreamWorks, Capital One, Logitech and many more. Most recently, her passion to help others live healthier, engaged lives, led to their latest creation: The Energy Management Quotient (EMQ), a system that accurately assesses sources and gaps, and provides expert advice, analysis and development to keep one living their fullest, aligned with their own intrinsic values.

Sarah published her User Experience (UX) primer in 2014, providing rapid insight into understanding, developing and applying UX strategically. She has been a featured speaker at SXSW, America’s Women Leadership Conference, Invent Your Future Conference, Stanford University, and is a regular contributor to Huffington Post, Thrive Global, Business2Community, and other platforms on the topics of Leadership, A.I, Employee Experience, Customer Experience, and Well-being.

James has spent over a decade in the domains of IT, support and customer experience innovation having experience that spans Fortune 50 to Start-Ups.

From a young age, driven by a vast curiosity, he enjoyed technology, tinkering and fixing things, a habit that started from fixing up classic cars with his father.  This led him to a B.S. degree in Management Information Systems from San Jose State University, as well as certifications in A+, MCP, MCSE, MCDA, and CCNA.

He went on to hold many positions spanning the Customer care, support, and success domains.  As Customer Support Manager he was responsible for creating and establishing an experience driven support process, which supported Fortune 500 companies. He moved forward into IT innovations and has been responsible for innovation in delivery and support services including: architecting and implementing a Soft Token Remote Access distribution, creating an IT peripheral vending machine that was deployed for sites worldwide, and successfully leading a range of global Enterprise IT End User deployments.  This included the development of best in class walk-in IT centers, that balanced business, technology, and user needs for a viable industry solution.  

James spends his time at EffectUX, using his vast and global knowledge of human interactions and IT services to operationalize the models created in secure, highly efficient solutions, that enable people to evaluate their current state and follow clear action plans for measurable results...really, really fast!