About Us

At EffectUX we help our clients discover the exact factors and attributes that enable the successful achievement of their vision, across their business, their customers, their users and those delivering the experience.

We partner with organizations to grow a true focus on Experience and human-centricity through determining exactly what drives the experience they are creating. 

we are

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We are driven every day to enable people to use innovative thought processes to solve varied business problems, as well as empower them to design great experiences for their customers, users and employees.

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We love to investigate, are naturally curious and love to experiment with experiences and technology.  Our processes and approach have been designed based on years of experience and have been proven in the field.

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We have had long and successful corporate and consumer careers, giving us real enterprise grade knowledge on what is most effective when you balance the customer, the business and the user needs.

Workplace experience, mobility, social, collaboration, analytics, IoT, employee experience, customer support, and customer experience are just some of the areas we have worked in, from tech companies to the entertainment industry, start-ups to Enterprise

We have traveled the globe studying humans at work and in life, enabling us to bring cultural understanding to experience design.


Our methodology has been presented as a best practice for both measuring and reviewing experiences in the SXSW Session:  The Productive Workplace:  UX, Technology and You (2015), as well as an IDC's PeerScape(2016) outlining best practices in industry today.

our guiding compass


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We are committed to taking on only the projects where we truly believe we can help you to achieve your goals.  If we are not the right fit, we will tell you.  We cost by the project and then put in any efforts needed to fully meet the objectives, this way you do not have to worry about cost "creep" from hourly charges.

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We will enable you to practice Experience Design thinking for yourself, equipping you with the tools, techniques, and knowledge you’ll need.  We believe firmly in the premise that to change the world, you must empower the people, so capability transfer is a key component of working with us.

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We are dedicated to working with you to ensure all plans are practical and that you are enabled to execute by balancing the solution with your business needs and requirements.  

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We promise to take you on a thought journey which will leave you with a new way of thinking that you can apply to the full range of your business and product needs. 

Areas of customer engagement


We are currently growing through a range of partnerships and global business development.  If you are interested in learning more about opportunities to partner, or in joining us please contact us here.

Meet the founders


  • Experience Design Strategy
  • Measuring Experience
  • Emotions and Empathy in Design
  • Flow Optimization
  • Workplace Experience
  • Connecting the Experience Ecosystem


  • English
  • Spanish


  • Traveling
  • Salsa dancing
  • Mentoring young adults

Connect with Sarah on LinkedIn.

Sarah Deane is a passionate advocate for Experience Design. Sarah’s background includes positions that span the UX domain from strategy to design, testing and delivery. She has worked on a variety of experiences such as software and applications, hardware, services and workplace design.  

In previous roles as Senior Director of UX, she has had responsibility for all aspects of the customer user experience and has built Experience Design Teams at a local and global level.  As part of her role leading Experience Design at HP, Sarah created and built the Experience Lab at HP’s headquarters that was used for testing, designing workplace aspects as well as for customer presentations. Sarah has worked as an End User Delivery Manager within the Enterprise Services organization, working with clients to drive management of change and adoption in the delivery of enterprise solutions, giving her a full end-to-end perspective on experience. 

Sarah has spoken on panels for women in business including the Invent Your Future Conference and the America’s Women Leadership Conference.  Recently Sarah spoke at SXSW Interactive on “The Productive Workplace: UX, Technology and You” where she spoke about how to effectively design and measure the workplace experience for engagement and productivity.  

Sarah holds a Masters in Engineering with a focus on Computer Science and Artificial Intelligence and published her first book on UX in September 2014. Written as a UX primer, 4HourUX provides rapid insight into understanding, developing and applying UX strategically. 


  • Customer Experience
  • Customer Care and Success
  • End User Deployment
  • End User Support
  • Measuring Experience
  • Technology Innovations


  • English
  • Little bit of Korean


  • Tinkering with the latest technology
  • Spending time with his family
  • Fixing up old cars

Connect with James on LinkedIn.

James Mulkerin has over a decade of experience in IT, support, and innovation. He most recently worked at Clique Intelligence as a Customer Support Manager where he was responsible for creating and establishing an experience driven support process, which supported Fortune 500 companies.

In his career, he has been responsible for innovation in delivery and support services including architecting and implementing a Soft Token Remote Access distribution, creating an IT peripheral vending machine that was deployed for sites worldwide, and successfully leading a range of Enterprise IT End User deployments.  This included the development of best in class walk-in IT centers, that balanced business, technology, and user needs for a viable industry solution.  He has traveled the globe understanding users and how they work with their IT tools, incorporating this extensive knowledge into his innovations.

James holds a B.S. degree in Management Information Systems from San Jose State University.  He also has certifications in A+, MCP, MCSE, MCDA, and CCNA.  Included in his job skills are C++, JAVA, HTML, VB Scripting, Microsoft Windows 2008/2012, Microsoft Windows Vista/7/8, SQL, Microsoft Office, Citrix, Redhat/Fedora, Active Directory, RSA, Exchange 2003/2007, TCP/IP, and wireless.