PRODUCT STRATEGY AND IT
CREATING MEANINGFUL EXPERIENCES REQUIRES PURPOSEFUL DESIGN THROUGHOUT STRATEGY, DESIGN, DEVELOPMENT, DELIVERY AS WELL AS ONGOING ENGAGEMENT.
Technology has a made huge impact on the way people interact and use services from companies. Now you are connected to an ecosystem that is personalized for you and its only growing larger and more complex as time goes further.
- Use multiple devices: Use many devices to accomplish their goals from smartphones, tablets, PC's, wearables, etc...
- Are always connected: Personalized experience that has my information of what I need.
- Have the ability to choose: Many options are available and customers and can easily switch between apps/devices without the fear of feeling like they will lose their data.
- The role of IT has changed: IT needs to adopt consumer experience behaviors and methodologies in an effort to move away from just keeping the lights on, to providing a true value to the business.
Customers have been enabled to have information readily available which could help optimize their experience. The integration of the digital and physical worlds allows customers to start a transaction from one channel and complete it another channel. Gartner predicts that by 2017, 50 percent of consumer product investments will be redirected to customer experience innovation.
Using Experience Design Thinking we can help you create compelling experiences by:
- Helping build an Experience focused team: Knowing what to look for in this domain can be tough, and knowing how to interview them even more so. We will help you find and interview the right people to form the right team, based on years of experience creating and managing kick ass Experience Design teams.
- Designing your end to end cross functional process: Experience design spans multiple functions to be successful. We can help you design a process and equip you with the needed tools to encourage cross-functional understanding and collaboration.
- Review of your Customer experience: We can analyze your customer experience using our CX experts and identify opportunities for improvement.
- Experience Ecosystem Workshop: Our signature workshop in which participants are taken on a though journey from their customers, to their value propositions, the customer journey and understanding their experience ecosystem.
Request a consultation to discuss your needs, and to see if we can help you.
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