Product Experience review
The client was releasing a new version of their product. The overall UX was not very good, and the company and team did not feel like it could compete with other large company nor start-up products and solutions in the same space.
Multiple developers were involved, including offshore teams, who all needed to align on the design principals. There was a lack of UX design thinking in the underlying UX as well as the UI implementation.
Informed the client on core UX design principals so that they could use them beyond just this revision of product.
Conducted a product experience review with recommendations within 2 weeks.
Created example UI concepts for improvements, on an effort scale for quick fixes, vs. higher effort needed vs. innovation.
- An increased experience for the service.
- Better team understanding of UX and how to approach design.
- Team confidence that they could compete in the marketplace, and that the product was even better than their competitors.