Measuring Your Customer Experience
The satisfaction score currently being used to measure Customer Experience was not indicative of the actual in-store experience, or actionable for improvement and/or innovation planning.
Lacked a full understanding of what factors contributed to the Customer Experience and there was a perception gap between what the business thought, and what the customers felt.
Using the customer service model we:
- Identified the true components of the Customer Experience for in-store retail.
- Conducted a secret shopper style evaluation to identify the baseline experience score from a business and customer perspective.
- Demonstrated the comparison of what business though versus the customer experience.
A consistent understanding of customer experience between business and customers.
Closed the perception gap to afford true data and insight driven decisions.
Prioritization of projects based on largest impact to customer experience.