Measuring Mobile App Experience

INDUSTRY: SUPPORT

THE PROBLEM

The team needed to rapidly and measurably understand the experience of their application and where to spend development effort in improvements.


ROOT CAUSE

The App had been the product of a great idea, and moved along a feature based implementation plan.  The experience was not optimized.


THE SOLUTION

EDUCATE:
Taught the team how to measure the total experience of their application.

ENABLE:
Evaluated the App using the EffectUX methodology combining design, experience and user flows.

EMPOWER:
Provided recommendations and example concepts.


THE OUTCOME

  • Tangible experience measurement that they could demonstrate improvements with to Customers.
  • Optimization of resources given areas of opportunity.
  • Measurable increase in experience score after the next sprint.
Our structured approach looks at what a user will be doing with the application then measures their perception of speed, ease and if it meets their expectations, combining this with a measure of their overall perception for a holistic, measurable and actionable view into their experience.

Our structured approach looks at what a user will be doing with the application then measures their perception of speed, ease and if it meets their expectations, combining this with a measure of their overall perception for a holistic, measurable and actionable view into their experience.

Client Example of Mobile App Experience Scorecard and Recommendations.  All 3 categories have a measure associated, with further and detailed breakdowns to be actionable.

Client Example of Mobile App Experience Scorecard and Recommendations.  All 3 categories have a measure associated, with further and detailed breakdowns to be actionable.