Measuring Mobile App Experience
The team needed to rapidly and measurably understand the experience of their application and where to spend development effort in improvements.
The App had been the product of a great idea, and moved along a feature based implementation plan. The experience was not optimized.
Taught the team how to measure the total experience of their application.
Evaluated the App using the EffectUX methodology combining design, experience and user flows.
Provided recommendations and example concepts.
- Tangible experience measurement that they could demonstrate improvements with to Customers.
- Optimization of resources given areas of opportunity.
- Measurable increase in experience score after the next sprint.