how we measure confidence

Through extensively researching the attributes of confident people we have found that confidence composes of personal traits and “wellbeing” as well as behavioral aspects that are demonstrable to others.

Personal holistic wellbeing

This looks at how a person is inside, how they think and how they project themselves.  

MIND - Your thoughts and strength of mental capabilities.

INTERACTION - How you collaborate and connect with others.

PHYSICAL PRESENCE - How you carry yourself and appear to others.

CORE - Outwardly matching who you are inside.

Behaviors that demonstrate capabilities

How a person show confidence through actions.

CLARITY OF COMMUNICATION - The ability to clearly represent one's thoughts in a manner appropriate to one's audience.

CONSISTENCY - The ability to act and think in a way that does not demonstrate logical contradictions. 

CRITICAL THINKING - The objective analysis and evaluation of an issue in order to form a judgment.

MATCHING WORDS AND ACTIONS - The quality of being honest in both communications and actions.

DECISIVENESS - The ability to make decisions quickly and firmly.


13 factors of confidence

  • Risk Taking
  • Responsibility
  • Communications
  • Emotional Awareness
  • Self Awareness
  • Trust Development
  • Productivity
  • Self Assured
  • Drive
  • Positivity
  • Conviction
  • Knowledge
  • Physical Presence

Team Strength

We use each individual's strengths to provide the composite view of the team.  Our Factors for Team Strength fall into 6 categories.


A connected organization is one in which people associate themselves with others, the organization's purpose, and the individual's contribution.  When people are connected on a deeper level, there is a higher belief in each other.


How the organization appears outwardly to other groups or organizations, which enables self-esteem and pride in the organization.


An efficient organization can tackle the workload through understanding priorities, effective planning and selecting when to go above and beyond.


An organization that trusts in each other, is one that is open to sharing and collaborating.  It makes for a positive working environment in which ideas can thrive as individuals feel safe to express opinions and thoughts.


When an organization is free to think, they can be more innovative and generate better ideas together.  This stems from confidence in each individual's own contributions as well as the environment that they work in.


An organization in which people are aware of themselves, others and the environment is one in which people can thrive, feeling safe to explore ideas and act on feedback.